🎧 Six-Pack Strategy™ for Podcasts & Audio Creators
Yes 🤩🙌 absolutely … let’s expand the Six-Pack Strategy™ into audio / podcasts.
Because even podcasts need variety … nobody wants six episodes that all sound like reruns. 🍻
🥬 1. The Green Smoothie (Educational Deep Dive)
Healthy, evergreen insights.
- Research-driven, in-depth guides or interviews.
- Example: “The Science of Habit Formation: What Really Works.”
- Why it works: Listeners bookmark and re-listen.
🥤 2. The Sparkling Soda (Short Bites)
Quick, fizzy episodes.
- 5–10 min hot takes, news, or quick advice.
- Example: “Today’s 3-Minute Marketing Tip.”
- Why it works: Perfect for commutes or workouts.
☕ 3. The Morning Coffee (Personal Reflection)
Warm, conversational tone.
- Storytelling, opinions, or lessons learned.
- Example: “Why I Started This Podcast (And Almost Quit).”
- Why it works: Builds intimacy with the audience.
🍪 4. The Snack Bar (Interactive Episodes)
Bring listeners in.
- Listener Q&A, voice notes, polls, guest challenges.
- Example: “Answering Your Burning Questions from Instagram.”
- Why it works: Fosters community and loyalty.
🍷 5. The Glass of Wine (Behind-the-Mic)
Authentic, relaxed chats.
- BTS of production, bloopers, unscripted conversations.
- Example: “What Really Goes Wrong When Recording Episodes.”
- Why it works: Humanizes the creator, feels intimate.
🍾 6. The Champagne (Promotional Episode)
The celebratory push.
- Promote an event, sponsor, collaboration, or launch.
- Example: “Special Episode: My New Book Is Out — Here’s What It Means.”
- Why it works: Converts loyal listeners into action-takers.
🥂 How to Mix the Podcast Six-Pack
- Green Smoothie → Deep dives
- Sparkling Soda → Short bites
- Morning Coffee → Reflections
- Snack Bar → Interactive
- Glass of Wine → BTS and relaxed chats
- Champagne → Promotions & launches
That’s how you keep your audio feed fresh, varied, and binge-worthy.
Read more
The Six-Bottle Pack Strategy™ in Marketing
Bestseller #1
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